Driven by nostalgia for his Palestinian homeland, Freddy Zeideia launched the King of Falafel & Shawarma food truck in Astoria, Queens, amidst the aftermath of 9/11, introducing New Yorkers to authentic Palestinian street food.
Despite initial challenges and prejudices, the truck1s perfectly crispy falafel and expertly seasoned shawarma quickly gained popularity, attracting long lines of customers and solidifying Freddy1s reputation as a New York City street food legend.
In 2010, he expanded to Midtown Manhattan, further cementing his status.
The King1s culinary delights garnered numerous accolades, including being voted the #1 street vendor in the city, and became a must-visit destination for both locals and tourists.
Freddy1s inspiring journey as an immigrant entrepreneur was featured in various media outlets, showcasing his passion, perseverance, and generosity
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