EMMA is bringing a fresh and modern look to the modest fashion scene. We saw a gap in the industry where modest minded women are not acknowledged nor catered for. We decided to be part of the change!
EMMA stems phonetically from the word أَمَة , meaning servant of Allah ﷻ It reflects our belief in how faith reflects the way we dress. It also stands for Elegant, Modern, Modest Attire. We believe dressing modestly and fashionably shouldn’t be mutually exclusive.
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