In 1945, 225 members of the Société coopérative avicole régionale de Saint-Damase joined forces with the 317 members of the Coopérative avicole régionale d’Etchemins – whose plant is based in Saint-Anselme. This merger led to the creation of the Groupe Dorchester/Saint-Damase, which was then renamed Exceldor in 1996.
As a company at the cutting edge of Quebec’s poultry industry, we took full advantage of our new brand identity to innovate by switching from the water-cooling method to the air-cooling method for chickens in 1996 and by becoming the first local brand to feed its chickens with grains. Since then, we have continued to improve our brand image and the quality of our products, and today, we are proud to be Quebec’s favourite brand.
At Exceldor Cooperative, we love our logo! Created in 2013, this is what our new visual identity means to us. We chose the cockerel because he struts proudly around the farmyard and symbolizes our pride as a cooperative in the poultry industry. There are two symbols in the cockerel’s tail. One is a farm, to highlight our fresh, local products, and the other is a chimney, a nod to the home cooks who love serving our products. The sun is our quality seal, representing a bright future full of promise.
Certification:
Halal
Certified by:
Halal Certified by Canadian Halal Food Certifying Agency (CHFCA)
Notes:
Alternative Phone Number: (877) 320-8006
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